Google Ads (formerly known as Google AdWords) is an online advertising platform created by Google. It allows businesses to display ads on Google’s search engine results pages (SERPs) and other Google properties, such as YouTube and the Google Display Network. Advertisers can create and manage their ads through the Google Ads platform, and pay for each click on their ad (pay-per-click or PPC) or for each impression (cost-per-thousand or CPM).
Google Ads uses a bidding system to determine which ads are shown in response to a search query or on a particular website. Advertisers bid on keywords that are relevant to their business, and Google uses a combination of bid amount and ad quality to determine which ads are displayed. Advertisers can also target their ads based on geographic location, device type, time of day, and other factors.
Google Ads offers a range of ad formats, including text ads, image ads, video ads, and shopping ads. Advertisers can track the performance of their ads using the Google Ads reporting tools, which provide data on clicks, impressions, conversions, and other metrics. Overall, Google Ads is a powerful tool for businesses looking to reach their target audience and drive traffic to their website or other online properties.